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Manish Arora

Arora launched his second label, “Fish Fry”, in 2001. This sportswear-styled line was created in association with the athletic apparel manufacturer Reebok. In 2002, Manish opened his first flagship store, Manish Arora Fish Fry, in New Delhi and in the following year opened a second store in Mumbai. Another successful showing at India Fashion Week (2003) led to a stocking deal with the fashion house Maria Luisa (Paris) and the beginning of a successful export business. Manish opened his first Manish Arora franchise store in Villa Moda, Kuwait and another Manish Arora Fish Fry store at Crescent at The Qutub, New Delhi in 2006.

“Indian by Manish Arora”, a brand designed for the growing Indian market for women’s wear, is licensed to another fashion company. Manish was invited to show his collection at the “Fashion in Motion” exhibition held at Victoria and Albert Museum, London in September 2007. By 2009 Manish owned four stores in India and sold his collections to more than 80 retailers worldwide. The designer has also entered into a joint venture with BIBA Apparels Pvt. Ltd. to further expand the label. In 2012, Arora previewed his jewellery line in association with label Amrapali comprising a range of hand jewellery, neckpieces and pendants. Some of his work was displayed at the Victoria and Albert Museum, in the Fabric of India 2014-15 Exhibition.



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